Images don’t just make your store look pretty and showcase your products effectively – they also play a key role in SEO. The simple fix for this issue is to write unique descriptions for each and every product you sell. Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock. That way, you can (hopefully) persuade them to buy something else instead. Learn how in Shopify’s guide to creating and managing URL redirects.
This ensures search engines understand your pages while making them more engaging for visitors. When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords.
Off-page SEO may include link-building, social media marketing, guest posting, and influencer marketing. It may also include building backlinks, which are external links on third-party web pages that direct readers to your page. Off-page SEO strategies aim to bring external traffic to your website.
What is On-page SEO?
Connect with WebFX to get a digital strategy for your business. For more guidance on domain names and this type of SEO, read our guide on choosing a domain name for SEO. Our on-page SEO services are tailored to your needs and will help you increase revenue for your business. There’s a lot you stand to gain from a successful off-page SEO campaign. The main goal of off-page SEO is to build authority, credibility, and relevance.
Optimizing title tags and meta descriptions
- Outbound links from your site also impact the quality of your content and pages in Google’s eyes.
- This could involve refining keyword strategies, tweaking content formats, or revising internal linking structures.
- The Pro version of All in One SEO includes a handy Link Assistant.
- On the other hand, on-page SEO involves optimizing elements directly on your webpages, like content, meta tags, and internal links.
That can lead to higher rankings for relevant keywords as well. Search engine bots also crawl alt text to better understand your images, which gives you the added benefit of providing better image context to search engines. Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines. The anchor text sends signals to search engines regarding the content of the destination page. Too many internal links using the same, keyword-stuffed anchor text can appear to search engines that you’re trying to manipulate a page’s ranking.
Target Keywords With High Commercial Intent
Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your SEO Anomaly page. Add any original or stock imagery to your site and review your alt descriptions.
It’s part of a broader SEO strategy that includes off-page and technical SEO. Once you’ve implemented your on-page SEO strategies, it’s important to gauge your success. Regularly assessing the outcomes of your on-page SEO is key to constantly enhancing your website’s optimization.
So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings. You can use a tool such as Ahrefs or SEMrush to conduct some keyword research before you continue optimizing your on-page content.